8 EASY Ways to Turn Occasional Customers into Regular, Devoted Clients

1. Maintain strict confidentiality
2. Observe your clients’ likes and dislikes
3. Send thank you notes for referrals
4. Make every effort to “go the extra mile” or do “extra little things”
5. Throw in something extra
6. Be helpful, even when there’s no immediate profit in it
7. Identify and anticipate needs
8. Make customers feel important and appreciated

• What can you give customers that they cannot get elsewhere?
• What can you do to follow-up and thank people even when they don’t buy?
• What can you give customers that is totally unexpected

Remember it is costs less to keep your current customers then it does to acquire new ones.