As entrepreneurs, we work very hard to attract people to our work. Your own book, if strategically written and positioned, is the number one thing you can create to get more clients, increase your visibility, and become the “go-to” trusted source and adviser in your field.
When is the best time to publish?
I get asked this question by every author I work with. The answer is vastly different depending on the genre and the results you are seeking for your book.
According to recent industry data, more than half of retail book sales in the US occur only a few months before the Christmas holidays, between September and December. This a perfect time for launching and promoting your book if it is one that fits into the general interest or fiction categories.
What this means for Entrepreneur Authors
While planning a November-December book launch may seem logical in order to take advantage of holiday shopping and pre-Christmas sales, the Entrepreneur Author should consider a more strategic approach – one that aligns their business for list-building and leverages the momentum created during promotional, “best-seller” campaigns.
By launching a book in the early Fall, the Entrepreneur Author is then well-positioned to utilize their book for an essential list-building campaign that should occur one to two months ahead of an end-of-year program or product launch. This is where the BIG money is!
As well, a September or October book launch can accomplish much more than list- building for your business and just a few hundred dollars in book sales, such as:
- Establishes your personal reputation as a top-tiered expert
- Elevates your professional brand recognition
- Creates incredible business momentum, which drives more leads and inevitably, more sales
How to leverage this critical timing to get more speaking engagements
Also important is the increased visibility a book launch can create, (particularly if the book becomes a best seller) enabling the author to leverage this success to obtain speaking engagements for 2017, which are being booked between now and the end of this year, in most cases.
Creating this much visibility and momentum so early in the 4th quarter also positions you as a much more attractive speaker going into the next year, especially if you are fortunate enough to attain the “holy grail” of book publishing….”Best Seller” status. To date, 100% of my clients have become Amazon Best Selling authors, the majority climbing to the #1 rank. These are the types of Entrepreneurs who are sought after speakers for live events, podcasts, media and article interviews, and more.
At this very strategic time of year, event planners, conference coordinators and summit organizers are hard at work seeking out and booking high quality, industry experts for their events. Being a published author – especially a best-selling author – will get your foot in door, if not standing on their stage.
How YOU can get your book written and published THIS Fall
Your book, when strategically structured and positioned, has the potential to become the ONE ESSENTIAL tool that helps you create a 6-7 figure business.
For many authors, especially first-time authors, writing can take months and sometimes even years – especially if you are attempting this journey alone, without guidance, support, or a proven strategy for creating the momentum you need.
Now is the time to set yourself up for a successful Fall promotional period. Get your own lead-generating book done quickly and in time to take full advantage of this golden time of year!
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